US lawmakers have been itching for a good excuse to slap mandatory security guidelines on online behavioral ad targeting schemes, and apparently, they've found it.
Google's new plan introduced Wednesday to track individual users' browser history to target ads was just the ticket for Democrat Rep. Rich Boucher, the newly-minted chairman of the House subcommittee on communications and the internet.
The Virginia congressman said yesterday he's working on a bill that will put restrictions on how internet companies can collect, save, store, and share user information. ...
Boucher says he's working with other ranking members of the communications subcommittee, Republican Representatives Cliff Stearns and Joe Barton, on a bill to take privacy rules out of the hands of online ad agencies.
Thursday, March 12, 2009
Internet privacy law needed
Congressman Rich Boucher defends your online privacy:
Posted by James Tags: Privacy